The Courage To Act When It Matters Most
When navigating areas of consequence in the medical device industry and healthcare ecosystem, you need a partner who transforms advice into decisive action that advances healthcare solutions.
ibex Passage partners with companies, boards, and leaders to navigate areas of consequence. We don’t just point out the path—we walk it with you, accelerating desired outcomes through strategic guidance, leadership development, and most importantly, decisive action.
PROVEN
Trusted By Leaders Across Healthcare and Beyond
Our expertise has driven transformative results for organizations facing their most consequential moments.
Transformation
Executed transformative business development initiatives for both startups and established public companies
Navigation
Navigated critical transitions for companies across cardiology, infectious disease, and digital health sectors
Leadership
Led corporate development evaluation of 200+ early-stage healthcare companies, identifying strategic partnerships that created significant market value
Transformation
Navigate Uncertainty With Confidence
Navigate
Uncertainty
With Confidence
ibex Passage relies on extensive experience and skilled interpersonal engagement to navigate situations with significant downside exposure. When facing critical decisions that require partnership and leadership in transforming culture, acquiring or integrating a portfolio, restructuring a business or department, entering a new market, or managing change, we embody one core virtue: demonstrating the courage to act.
measurable results
Accelerate Your Desired Outcomes
We partner with you to identify clear objectives and create actionable strategies that drive measurable results. Our approach combines deep industry expertise with tactical implementation, ensuring that strategy translates into successful execution.
DEEP KNOWLEDGE
Access Specialized Expertise
OUR SERVICES
Specialized Healthcare Expertise Driving Commercial Success
Our strategically focused services address critical challenges facing healthcare organizations today. With deep industry knowledge and hands-on implementation expertise, we deliver comprehensive solutions in product commercialization, supply chain optimization, business development, and organizational transformation—all with a singular focus on driving measurable results that exceed expectations.
Medical Device Commercialization: From Concept to Market Success
Go-to-market strategy and execution: We develop comprehensive commercialization roadmaps that transform innovative medical technologies into market successes.
Hospital and healthcare system purchasing pathway optimization: Navigate complex healthcare purchasing ecosystems with precision, leveraging our deep understanding of hospital systems, IDNs, and GPOs.
Sales channel expansion and brand development: Transform your market presence by identifying and activating new sales channels while elevating your brand position within the clinical community.
KOL and advisory board development: Establish credibility through strategic relationships with key opinion leaders who provide clinical validation while opening doors to premier institutions.
Clinical pathway integration: We build cadences of clinical questions and identify advocates who will validate your product’s place in the standard of care.
Regulatory claim strategy and implementation: Maximize the impact of your regulatory clearances by identifying opportunities to leverage existing claims while developing roadmaps for expanded indications.
Talent Architecture and Strategic Staffing: By leveraging deep connections spanning clinical expertise to executive leadership, we identify and secure the precise talent your organization needs to thrive.
Value proposition development and positioning: We develop positioning strategies that differentiate your products in crowded markets while demonstrating clear value to patients, providers, and healthcare systems.
Clinical pathway integration: We build cadences of clinical questions and identify advocates who will validate your product’s place in the standard of care.
Regulatory claim strategy and implementation: Maximize the impact of your regulatory clearances by identifying opportunities to leverage existing claims while developing roadmaps for expanded indications.
Talent Architecture and Strategic Staffing: By leveraging deep connections spanning clinical expertise to executive leadership, we identify and secure the precise talent your organization needs to thrive.
Value proposition development and positioning: We develop positioning strategies that differentiate your products in crowded markets while demonstrating clear value to patients, providers, and healthcare systems.
Supply Chain Strategy
End-to-end stakeholder alignment within the purchasing pathway
- Align stakeholders for marketplace entry with products
- Value analysis committee navigation
- Contract Access
- Local, Independent, ASC, National IDN, and GPO
- Manufacturing logistics optimization
- Inventory control and distribution efficiency
- Integration of acquired business units and product lines
- Supply chain risk assessment and mitigation
Business Development
Navigation on buy and sell side for mergers and acquisitions
- Strategic positioning of companies for acquisition
- Value optimization for selling companies
- Early-stage investment evaluation
- Due diligence and market assessment
- Deal structuring and negotiation
- Board representation
- Growth acceleration
Strategic Consulting
Business transformation and restructuring
- Team performance management and reorganization
- Recruiting, team building, and networking
- Team alignment and development
- Portfolio acquisition and integration
- Market entry strategy
Commercial pathway optimization - Strategic partnerships development
- Executive coaching
- Change management
- Cultural transformation
- Decision-making frameworks
Courageous leadership and larger-than-life personality have been instrumental
— Jim Walker, President and Founder, Access Strategy Partners
Ibex Passage creative thinking, deep insights and disciplined work helped launch us into the market.
They helped us establish our product and corporate positioning, while crafting our initial pricing and go-to-market strategy and materials. In addition, while serving as our initial commercial leadership, they helped us recruit, hire and train our first salespeople. Now we’re launched and on a path to a very successful first year in the market. Though our engagement with them has wound down, I continue to count and rely on their wise counsel as we navigate commercial challenges and opportunities. I recommend them with enthusiasm and confidence.
— Alex Laskey, CEO, Carecubes
Guided by Experience, Led by Expertise
Gray Fleming, managing Partner
Dynamic and results-driven C-Suite executive with over two decades of experience leading high-performance teams and driving commercial success in the medical and healthcare industries. Proven track record of consistently delivering exceptional growth, revitalizing business units, and significantly enhancing profitability in challenging markets. Thought leader focusing on expanding product footprint, managing manufacturing logistics, and aligning teams for seamless go-to-market execution. Gray rapidly diagnoses situations, combines strategic vision with a hands-on approach, and operates at exceptional clock-speed to drive execution and consistency that exceeds organizational goals.
Dynamic and results-driven C-Suite executive with over two decades of experience leading high-performance teams and driving commercial success in the medical and healthcare industries. Proven track record of consistently delivering exceptional growth, revitalizing business units, and significantly enhancing profitability in challenging markets. Thought leader focusing on expanding product footprint, managing manufacturing logistics, and aligning teams for seamless go-to-market execution. Gray rapidly diagnoses situations, combines strategic vision with a hands-on approach, and operates at exceptional clock-speed to drive execution and consistency that exceeds organizational goals.
The ibex Passage Team: White River National Forest, Pandora Zone, 2022
NAVIGATE THE UNKNOWN
Partner with Guides Who've Mastered the Terrain
At Ibex Passage, we’ve navigated countless organizations through the unmarked backcountry of critical decisions, transformational change, and accelerated growth. Our team brings both the expertise to read the conditions and the courage to lead the descent—ensuring you emerge with confidence and achieve the exhilarating success that comes from conquering your most daunting business challenges.
Contact us:
Email: [email protected]
Fill out the form to start navigating your business challenge.
Follow our journey for industry insights, case studies, and transformation strategies demonstrating courage to act.
Follow our journey for industry insights, case studies, and transformation strategies demonstrating courage to act.
Holding Down Base Camp
Scott Holstine, Founder & Non-executive director
West Point Graduate and U.S. Army Officer with 26 years in the Medical Device industry, most recently serving as President of Teleflex Interventional. Scott has led corporate acquisition and strategic investment initiatives, successfully executing due diligence on over two hundred early-stage medical device companies and identifying ten successful strategic investments. His combination of military discipline and business acumen makes him a uniquely qualified leader for organizations navigating complex commercialization challenges.
Scott’s current assignment is to build out the entire US Commercial Operation for Nyxoah (NASDAQ: NYXH) in advance of FDA Approval and US launch of the Genio System, a novel technology and therapy for the treatment of Obstructive Sleep Apnea.
West Point Graduate and U.S. Army Officer with 26 years in the Medical Device industry, most recently serving as President of Teleflex Interventional. Scott has led corporate acquisition and strategic investment initiatives, successfully executing due diligence on over two hundred early-stage medical device companies and identifying ten successful strategic investments. His combination of military discipline and business acumen makes him a uniquely qualified leader for organizations navigating complex commercialization challenges.
Scott’s current assignment is to build out the entire US Commercial Operation for Nyxoah (NASDAQ: NYXH) in advance of FDA Approval and US launch of the Genio System, a novel technology and therapy for the treatment of Obstructive Sleep Apnea.
Frequently Asked Questions
How quickly can you help our organization implement changes?
What industries do you specialize in?
How are your services structured and priced?
What makes Ibex Passage different from other consulting firms?
Unlike traditional consultants who may leave you with recommendations but no implementation plan, we demonstrate the courage to act. We don’t just identify what needs to change—we help you make that change happen. Our team brings both big-picture strategic vision and hands-on execution experience, ensuring that recommendations translate into real-world results.
